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A woman who embodies the spirit of truth, authenticity and ingenuity. She lives her potential, embracing her unique gifts and shining her light to consciously create a better world. As an Agent of beauty and inspiration, she is a woman admired by our founder, Jena Covello.

Meet Agent Woman, Natalie Gee. As a highly sought-after beauty expert and brow artist, Natalie felt that something was missing from traditional beauty and spa experiences.  She had a vision for a more modern beauty experience that understood beauty, health and wellness as an easily accessible lifestyle.  In 2005, she co-founded the world-renowned beauty destination, Gee Beauty which provides a ‘beauty-on-the-go’ experience and curates time-sensitive, user-friendly and effective beauty treatments. As a working mother, it’s important to Natalie to let other moms know that they can get out the door on time without completely sacrificing beauty, even if it means finding that one single, go-to step.

Name: Natalie Gee

Instagram: @natgeebeauty

Daily uniform: Jeans with blazers or jumpsuits. I LOVE a uniform. 

AM ritual: Prayer, supplements, exercise, and making my kids lunch.

PM wind down: Coming home, changing my clothes and taking a bath. I’m obsessed with holi (bath). Also, spending time with my family and being outside. 

A mistake you’ve learned from: I like to believe that I learn from mistakes on the daily! I feel the best version of myself is the one that is most aware of what I need in my life to show up 100% for my family, my work, my clientsand my friends. So, I don’t apologize anymore if I take the time I need to work on anything in my life that needs the right amount of focus or attention. 

To your younger self: Do. It. All.

A wellness expert who has significantly helped you: My therapist! 

Favorite wellness/beauty book: My mother. She is such an inspiration for me. 

Go-to stress remedy: I always keep essential oils with me. I take a few drops in the palms of my hands and take deep breaths. This has helped tremendously in times of stress and anxiety for me. 

Supplements you can’t live without: Ion Biome and my supplements from Dr. Will Cole

Three things you’re really into right now: My family, being outside and my 8-hour sleep schedule. 

Top 3 Instagram accounts for inspiration: @jenacovello (Jena, you have opened my eyes and awareness to so much, I am so grateful), @rachel_fitness (Rachel’s approach to fitness is so full of love passion and the good consistency I need) and @jenniferfisherkitchen 

Your ultimate indulgence: Getting a facial, having my brows done and playing with makeup. I love being a client of my own business at Gee Beauty. It’s such a pleasure for me to experience the results that we give to our clients when I can get in! 

Must-have Agent Nateur product: This is like asking who my favorite child is! My first love was holi (body), and holi c and holi (water) changed my skin. I also love holi (bath) and cannot live without holi (sex) :)