A proper skincare regimen does more than nourish your complexion, it also protects it. While it’s natural to experience changes in your skin as you age, there are environmental factors that can cause premature aging, many of which are preventable. 

The atmosphere is full of particles called free radicals that can damage healthy skin. In short, free radicals are molecules that are missing an electron, making them unstable. When they come into contact with other molecules, free radicals will seek to steal an electron from another molecule in order to become stable again. When free radicals try to bond with our skin cells, it can cause lasting damage that results in fine lines, age spots, and conditions like psoriasis and eczema. 

It’s important to understand that free radicals are natural and can’t be completely avoided — They’re present everywhere, even within the human body. However, environmental factors like air pollution and UV radiation increase the body’s exposure to free radicals, and it's up to us to take measures that will protect our health and skin.

Our first line of defense against signs of premature aging: h o l i  ( g l o w )

In 2018, Agent Nateur’s founder, Jena Covello, began to notice a change in her complexion. At the time, she was living in Los Angeles and the air was hazy with smoke from California’s wildfires. The skin around her eyes was dry and had developed new fine lines, something she knew couldn’t be a result of her diet or lifestyle. After travelling out of town and noticing a dramatic improvement in her skin, she concluded these signs of aging were a result of the atmosphere in LA. This realization inspired her to develop a new product: holi (glow) ageless eye serum.

“So many people think that their skin is aging because they’re getting older. But it’s often weather induced. It’s toxic chemicals in the air and smog. I developed holi (glow) for that reason.” - Jena Covello

Holi (glow) was developed to protect the delicate skin around our eyes from free radical damage, while offering relief from dryness and imparting a natural radiance. This luxurious formula has a one-of-a-kind consistency. It feels like a gel when pumped into the hand—but it dries like a balm when applied, leaving the skin hydrated, smooth, and luminous. 

In addition to its unique texture, holi (glow) contains premium, all-natural compounds selected for their ability to soothe irritation, reduce puffiness, and brighten dark circles. When creating this formula, Jena carefully selected three key ingredients: Hieracium Pilosella (Hawkweed) Extract, Bellis Perennis (Daisy) Flower Extract, and Hylocereus Undatus (Pitaya) Plant Extract.

Hieracium Pilosella (Hawkweed) Extract and Bellis Perennis (Daisy) Flower Extract

These two powerful ingredients were chosen for the holi (glow) formula because they encourage dermal draining to reduce puffiness and block the formation of melanin to naturally brighten the skin under the eyes. Hieracium Pilosella (Hawkweed) Extract and Bellis Perennis (Daisy) Flower Extract activate the breakdown of an iron-containing compound called heme, which is dark in colour and commonly contributes to undereye pigmentation. 

Studies and Results: When tested against a placebo in in vivo studies, these substances reduced the visibility of dark circles by lightning their color and reducing their surface area.

Hylocereus Undatus (Pitaya) Plant Extract

Commonly known as pitaya or dragon fruit, hylocereus undatus is a powerful source of nourishing antioxidants and youth-restoring vitamins that hydrate and protect skin. With a potent concentration of vitamin C and polysaccharides, this organic, aqueous serum defends against free radical damage and supports collagen synthesis to tighten the skin around the eyes. In addition to its high nutrient value, hylocereus undatus fluoresces blue when exposed to UV light, reducing the appearance of imperfections when applied to skin and visibly brightening the complexion.

Studies and Results: in vitro studies have demonstrated hylocereus undatus fruit extract’s ability to slow cell proliferation while in-depth nutritional and composition analysis have shown high levels of antioxidants and blue fluorescence under UV light. in vivo studies have shown that hylocereus undatus fruit extract’s anti-aging and skin brightening compounds impart instant, long-term skin radiance.

Other Important Ingredients:

Cucumber contains antioxidants and soothing properties that are effective in treating complexion issues such as redness, puffiness, and irritation. These soothing ingredients are commonly used to alleviate skin injuries, protect against free radicals, and prevent signs of aging.

Sodium hyaluronate is a natural compound that is easily absorbed by the skin. Due to its high molecular weight, this bioavailable substance binds water to hydrate and plump the appearance of the skin.

Caffeine stimulates vasoconstriction, the narrowing of blood vessels. When applied around the eyes, this action reduces the appearance of dark circles, firms the skin, and stimulates lymphatic drainage, reducing puffiness.

When it comes to preventing premature aging, using quality skincare can make all the difference. The skin around the eye is thin and especially susceptible to free radical damage, making an effective, natural eye serum a staple in a proper regimen. Our holi (glow) offers a gentle barrier between the skin and toxins in the environment while offering a dewy, ageless finish.

A Tip from Jena: Use on bare skin as a part of your morning skincare regimen or lightly tap over makeup for a natural luminescence that will essentially replace your highlighter.

Click here to explore more about our truly special holi (glow) ageless eye serum.